Purpose Fuels.·Precision Delivers.·Performance Lasts.
Propel Cultural OS
The Engagement Model

Replace Guesswork with Clarity.

Every Propel engagement is built to do one thing first: tell the truth about what's actually happening. Shared understanding. Real alignment. And a system to make sure that alignment holds when pressure shows up.
Meet Reggie
01
Propel Briefing
Clarity before commitment
02
Propel Core
Establish alignment — 90 days
03
Propel Prime
Protect alignment under pressure — annual
Propel IQ™
Always-on intelligence — included in every tier
The Foundation

Six Conditions.
One Culture Decision.

These aren't buzzwords. They're the six specific conditions that determine whether your culture strengthens performance — or quietly drains it. Every exit, every friction point, every team that won't move without being pushed traces back to one of these six.

01
Clarity
Shared understanding of direction, expectations, and purpose. Without it, people fill the gaps with assumptions — and assumptions become resentment.
Ends Guessing
02
Communication
How clarity is preserved when things get hard. The difference between a team that holds under pressure and one that fractures when it matters most.
Holds Under Pressure
03
Chemistry
How people experience working together daily. You can't force it — but you can build the shared understanding that makes it possible.
How Teams Experience Each Other
04
Collisions
How tension is handled instead of buried. Healthy collisions produce growth. Suppressed ones become hidden friction — and eventual exits nobody saw coming.
Tension Handled, Not Avoided
05
Collaboration
How work actually moves across people. Real collaboration means investing a part of who you are to produce something that is impossible alone.
How Work Moves Across Teams
06
Contribution
How value is owned, delivered, and completed. When people understand their contribution, accountability becomes natural — not something you have to enforce.
Value Owned & Delivered
These six conditions do not operate independently. When one weakens, the others carry the load. When all six are healthy, teams move faster without force. Every Propel engagement exists to diagnose, stabilize, and protect all six — so you're never operating blind again.
How Clarity Is Built

Three Lenses.
Zero Guesswork.

Clarity inside Propel is built through three specific lenses. Together they answer the three questions every misaligned team is quietly asking — and nobody is saying out loud.

WHY OS
WHY OS
Perspective · Motivation · Pressure

Surfaces how people interpret challenge, what drives their decisions at a core level, and why they respond the way they do under pressure. Built on the 9 Motivational Languages — the most precise tool for understanding what makes a person actually move.

9 Motivational Languages Pressure Interpretation Core Motivation
WHO OS
WHO OS
Interaction · Communication · Collision

Maps how people interact with each other — where natural alignment exists, where friction lives, and how tension can be channeled into productive collisions instead of avoided until they become exits nobody predicted.

Interaction Patterns Compatibility Mapping Collision Dynamics
WHAT OS
WHAT OS
Contribution · Ownership · Decision Flow

Surfaces how people understand their role, where they take genuine ownership, and how decisions actually move — or stall — across the team. When contribution is clear and personal, accountability stops being enforced and becomes something people carry naturally.

Contribution Clarity Ownership Patterns Decision Flow
The Engagement Path

Clarity First.
Alignment Next. Protection Always.

Step 01 of 03

Propel
Briefing.

Clarity before commitment

A focused diagnostic designed to surface what's really going on beneath the surface — how your people think, how they work together, and exactly where alignment is breaking down.

It identifies which of the six conditions are compromised, replaces assumptions with real shared understanding, and ends with a clear recommendation. No pressure to continue. Just the truth about what's happening in your organization.

What's Included
WHY OS assessment for leadership
WHO OS compatibility mapping
Facilitated briefing session
Leadership debrief and written clarity report
Full access to Propel IQ™ — including the Vault
Outcome: Real insight and a clear direction — without pressure to continue.
Propel Briefing — Pricing
Fixed-Scope Diagnostic
Starting At
$2,997
One-Time Fixed-Scope Diagnostic
Includes Propel IQ™ & Vault Access  ·  Low-Risk Entry Point
Step 02 of 03

Propel
Core.

Establish alignment — 90 Days

A 90-day engagement built to get everyone actually on the same page. Propel Core stabilizes all six conditions — clarity, communication, chemistry, collisions, collaboration, and contribution — so the organization can finally move without the constant friction tax.

Core eliminates confusion, surfaces and resolves tension, and builds a clear operating reality the whole organization can function from.

What's Included
Organization-wide alignment and clarity work
Application of shared understanding across teams
Resolution of friction and buried misalignment
Direction and decision calibration
Full access to Propel IQ™ — including the Vault
Live Call Cadence: 2 live alignment calls per month · All participants included · 6 total calls over 90 days
Outcome: Alignment that people can actually operate from — not just agree to.
Propel Core — Pricing
90-Day Engagement
Pricing
Contact Us
Custom Scope · 90-Day Engagement
Most begin with Briefing → Core
Step 03 of 03

Propel
Prime.

Protect alignment under pressure — Annual

For organizations operating at real stakes. Propel Prime ensures the six conditions hold as complexity grows, decisions carry more weight, and the pressure to drift becomes constant — so clarity doesn't collapse in the moments that define you.

Prime catches drift early, surfaces tension before it becomes damage, and reinforces alignment before it shows up as performance problems.

What's Included
Ongoing alignment and recalibration
Early detection of drift and emerging tension
Support through high-impact decisions
Reinforcement of clarity under sustained pressure
Full access to Propel IQ™ — including the Vault
Live Call Cadence: 2 live alignment calls per month · All participants included · 24 total calls annually
Outcome: Alignment that holds when it counts — not just when it's easy.
Propel Prime — Pricing
Annual Protection
Pricing
Contact Us
Custom Scope · Annual Engagement
Briefing → Core → Prime is the proven path
Included in Every Engagement
Propel IQ™
The Intelligence Layer That Keeps Working Between Sessions

Live calls are where alignment is built. Propel IQ™ is what makes sure it doesn't quietly erode before the next one. It keeps the six conditions visible, the learning compounding, and your team's internal leaders ready to reinforce what's been installed — so nothing gets lost between sessions.

On-Demand · Always Available
The IQ Vault

Every topic discussed inside Propel has a dedicated 5–7 minute deep-dive video waiting in the Vault. The 9 Motivational Languages. The six conditions. The three OS lenses. Every concept your team encounters — there's a focused explainer that goes deeper and reinforces the learning between sessions. Not a generic library. A direct companion to everything you're actually working on.

9 Motivational Languages 6 Conditions WHY · WHO · WHAT OS All Program Topics
2× Per Month
Pulse Checks

Conducted twice a month across the organization to surface clarity, friction, and alignment signals in real time. Catches drift before it becomes damage. Gives Reggie — and your internal leaders — the live data needed to address problems before they compound.

Live Signal Early Drift Detection Between-Session Visibility
1× Per Month
Cultural Champion Training

Monthly training that equips your internal leaders to reinforce shared understanding and alignment between engagements. The goal is for your organization to build its own capacity — not a permanent dependency on outside support. Champions become the culture infrastructure.

Internal Reinforcement Capacity Building No Dependency

Propel IQ™ is included in every Briefing, Core, and Prime engagement. The Vault reinforces every topic. Pulse Checks surface problems before they land. Champion Training builds the internal capacity to hold it all together. Momentum doesn't stall between sessions — it compounds.

Start Here

Every Path Starts with a Briefing.

One conversation. Real answers about what's actually happening in your organization — before you spend another dollar, hire another person, or run another all-hands that changes nothing.

Briefing Core Prime
Learn About Reggie
Starting at $2,997  ·  Includes Propel IQ™ & Vault Access  ·  Low-Risk Entry Point